Millions of people are on a mission. The very same mission. Only a few shall succeed. Do you want to be one of them? Then prepare yourself. Have you got half an hour at least spare? Have you got a pen and paper at the ready? Are you sitting comfortably? Have you got your needed resources and refreshments? You should do. Now buckle up, sit tight and listen…
Now, before we start, lets establish a few things. During this post, the thing you’re trying to promote will be referred to as your ‘product’ whether or not you are trying to sell it or not. Your ‘niche’ is the specific area within the market with you are aiming for.
You’re here because you want to promote a product, yes? Whether it be your blog, your new book, your professional website or something entirely different. There are ways to go about this. Specific ways. Effective ways. And there are always new ways.
Social media. Online communities. Those two groups are key. In this day and age when the internet is one of the most useful, populated yet time consuming thing used these two groups are the foundation of any online experience.
TOP TIP: Use the same identity on all social media sites. This means your username and logo/picture should stay the same or should stay similar. Use this handy Name Checklist to help you out.
What does social media refer to? Social media is split into groups. One group referring to social networking sites such as Facebook, Twitter, deviantART and Google+. The other group referring to social bookmarking sites such as StumbleUpon and Pinterest.
What does online communities refer to? An online community is hard to define but nevertheless, it is the foundation of the interactivity of today’s internet. The following quote is from someone I am proud to call a friend, Zev Vel:
“…is simply a group of people from a wide variety of countries and continents who come together to share their skills, experience, and/or love for a subject. Online communities are a fairly new faction and are not fully understood, their importance is neglected and may not reach their full potential until the next generation incorporates them more and more. It wasn’t until the ’90s that the Internet or World Wide Web really became a part of the culture, but in less then 20 years its impact has changed society from top to bottom…” Zev Vel on The Neglected Importance of the Online Community
How can I promote my product using social media?
Say you were trying to promote a particular blog or website that maybe is selling your product, here’s how you’d go about it:
- Create yourself a Facebook page
- Invite your friends
- Gain popularity
- Enable the ‘Share to Facebook’ button on your blog/posts
- Use the ‘Share to Facebook’ button after every post
How to Get More Likes
– Interact with people within your niche
– Share on other social media sites
– Join groups
– Interact with your visitors
- Create yourself a Google+ page
- Interact and add people to your circles who are potential customers/visitors and who are within your niche
- Active the Google+ sharing button on your blog/posts
- Use the Google+ sharing button on your blog/posts
How to Expand Your Google+ Circles
– Add other pages (particularly from within your niche)
– Tag author (+Name)
– Interact with visitors and those within your circles
– Encourage discussion in your circles via questions and controversial topics
- Tweet about every post
- Tweet about your blog regularly without spamming your followers
- Keep tweets short and snappy
- Use shortened URL’s
- Activate the Tweet button on your blog/posts
How to Get More Followers
– Tweet and Re-tweet about others content regularly so that they return the favour
– Interact with your followers to show that you care
– Use hastags (#TEXTHERE)
– Tweet questions to encourage discussion among your followers
– Follow others (particularly those within your niche) because lots of them may follow back
– Add a ‘Follow @myname’ button to your website
- Pin your blog posts
- Re-pin others
- Use pictures in your posts to encourage people to Pin them
- Add your blog/website to your profile
How to Get More Followers
– Follow others
– Leave comments
– Pin a diversity of content
This social media will bring views upon views to your product. I’ve listed just some of the ways to make social media work for you, it’s up to you to do the rest.
Now we shall move onto a somewhat easier way of spreading the word. Connections. Ever heard of the quote It’s not what you know, it’s who you know? Well, as unfortunate as that is, it’s true. Your acquaintances, colleagues, friends and family are amazing ways to spread the word. For example, you have thirty friends on your contact list on your mobile that may be interested in your product. Shoot them a text. Here is a template for a text that you could send, just change it to fit your needs:
I’m contacting you because I believe that you may be interested in my new [insert product URL/name here]. It’s [insert blurb here]. Please check it out and let me know what you think. I’d also appreciate it if you were to share it around with your friends who you believe may be interested.
[your name here]
You could also just ask your friends. For example, if you are at the park with a friend, you mention your blog and ask them to check it out. It works a treat.
In conclusion, I’ve listed just some of the ways you can promote using the internet. There are many more out there for you to try. Best of luck!
What We’ve Learned Today:
- What social media is.
- What a niche is.
- How to promote your product using the internet.
- Social media is the foundation of the interactivity of the internet.
- To really understand social media, you must also understand online communities (freshnetworks.com)
- The Next Frontiers in Social Media (grasshopper.com)
- Making the Most of Social Media Analytics (readwriteweb.com)
- How to Cultivate a Company-Wide Social Media Culture (hubspot.com)
- My Blogging Dysfunction (thinkspin.com)
- How do you determine social media ROI? (itmashable.com)
- 10 rules for online communication (garrickdconner.com)
- Which Of These 3 Social Media Profiles Are You? (readwriteweb.com)
- Black Box Social Media CEO Tom Bukacek Signs Deal to Write Chapter on Social … – PR Web (press release) (prweb.com)
- 52 cool facts and stats about social media (2012 edition) (prdaily.com)
- DemystifyingTwitter. (trendingover40.com)
- Ready to Start Social Media – But “Where”? (converstations.com)
- How important are ‘tweet’ and ‘like’ buttons to news publishers? (blogs.journalism.co.uk)
- The Social Media Debate (iknowmarketing.wordpress.com)